What is an OOH media kit, what it needs to include, how to create one, and why the static media kit has given way to the live media kit — with real-time availability, interactive map, street traffic data, and automatically updated pricing.


Your media kit is your outdoor media company's storefront. But a PDF with photos and a rate card doesn't show real-time availability, live traffic on the street in front of your billboard, or when that point will be free next. See what an OOH media kit needs to include — and what changes when it becomes a live extension of your inventory.

What is an OOH media kit and how to create yours — and why the static media kit is already falling behind