PDF Media Kits Are a Thing of the Past. The Future Is Interactive, Negotiable, and Built to Sell.

For many years, the media kit in PDF format was treated as the industry standard—but never as a true sales tool.

For a long time, the PDF media kit was considered the norm in the OOH and DOOH market. A file sent by email or WhatsApp, usually heavy, static, and outdated, serving more as institutional material than as a real sales tool. The problem was never just the format itself, but the outdated logic it carries.

The PDF assumes a market that no longer exists. In it, inventory is fixed, prices do not change, the buyer only views information, and the entire commercial process happens outside the material. After receiving the file, agencies or advertisers need to copy data, build spreadsheets, create parallel plans, generate proposals in separate documents, and negotiate prices through scattered messages. This path leads to rework, errors, delays, and—most importantly—lost opportunities.

In today’s scenario, the media kit is no longer just a “nice-looking brochure.” It needs to function as an active business channel, capable of turning interest into planning and planning into proposals. It was from this reality that Hivestr created the Online Media Kit.

Unlike a PDF, Hivestr’s media kit is alive. Information is always up to date, inventory is navigable, and buyers don’t just view media assets—they can plan campaigns directly within the kit itself. In a single flow, it’s possible to select OOH and DOOH assets, define periods, build scenarios, and submit a real proposal request without leaving the platform.

Example media kit from Remidia DF

This is the real turning point. The media kit stops being a passive material and becomes an operational tool. There is no longer any need for PDFs, spreadsheets, or copying and pasting information. Planning is born structured and ready to become a proposal.

From the media owner’s perspective, the process also changes completely. Proposals arrive organized within the platform, with history, versions, and context. Media owners can adjust prices, negotiate values, respond to clients, and manage the commercial process with full traceability and control. What once happened in an improvised way now follows a clear and structured workflow.

A media kit is no longer a PDF. It’s operation.

OOH and DOOH have evolved. They have become strategic media—driven by data, speed, and experience. Continuing to sell with PDFs is operating as if inventory were fixed, prices immutable, and buyers had time to wait. Hivestr was built for the real scenario: dynamic inventory, more demanding buyers, and total focus on conversion.

Today, a media kit is no longer institutional material. It’s a sales channel. Those who use Hivestr’s Online Media Kit turn their website into a commercial tool, inventory into planning, planning into proposals, and proposals into negotiation—without a PDF anywhere in the process.

This is the new standard for those who sell OOH and DOOH professionally.