Out-of-home billed R$ 1.85 billion in Brazil in the first half of 2026 and rose from 11.9% to 13.4% share in Cenp-Meios. What the numbers mean for OOH operators.

According to Cenp-Meios, Brazil's benchmark for agency media spend, OOH billed R$ 1.85 billion from January to June and took 13.4% of the market. No other medium gained share as fast.

Out-of-home is the fastest-growing medium in Brazil's ad market in the first half of 2026

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