Complete guide on how to start an outdoor media company from scratch in the US. Covers OOH and DOOH, site selection, permits and regulations, lease negotiation, pricing, sales structure, proof of posting, management software, and how to scale. For anyone entering or professionalizing the outdoor advertising market.


From your first billboard lease to a professional operation — everything you need to know to launch, structure, and scale an outdoor media company in the United States, covering both traditional OOH and digital DOOH formats.

How to Start an Outdoor Media Company from Scratch: Complete Guide to OOH and DOOH