We compare Hivestr and RD Station CRM for OOH and DOOH media companies. RD Station is a great generic CRM — but it has no media inventory, interactive proposals, availability calendar, photo proof of posting, or financial module. See the full breakdown.


<style>:root{--blue:#1e5fff;--blue-deep:#0a2a8a;--blue-soft:#eaf0ff;--blue-tint:#f4f7ff;--ink:#0b1220;--ink-soft:#2a3447;--muted:#6b7488;--line:#d9def0}*{box-sizing:border-box;margin:0;padding:0}body{font-family:'Inter',-apple-system,sans-serif;color:var(--ink);line-height:1.65;font-size:18px;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;background:transparent;overflow:visible;height:auto;min-height:0}html{overflow:visible}.article{max-width:740px;margin:0 auto;padding:40px 32px;counter-reset:section}.article p{margin-bottom:24px;color:var(--ink-soft)}.intro-p{font-size:20px;line-height:1.6;color:var(--ink)}.article h2{font-family:'Inter',sans-serif;font-weight:800;font-size:clamp(26px,3.4vw,38px);line-height:1.12;letter-spacing:-.03em;color:var(--ink);margin:72px 0 24px;position:relative;padding-left:58px}.article h2::before{content:counter(section,decimal-leading-zero);counter-increment:section;position:absolute;left:0;top:.15em;font-family:'IBM Plex Mono',monospace;font-size:13px;font-weight:500;letter-spacing:.05em;color:white;background:var(--blue);padding:6px 10px;border-radius:3px}.article h3{font-family:'Inter',sans-serif;font-weight:700;font-size:22px;line-height:1.3;color:var(--ink);margin:40px 0 16px}.stat-block{display:flex;gap:32px;flex-wrap:wrap;margin:32px 0}.stat-block .stat{flex:1;min-width:140px;background:var(--blue-tint);border-radius:12px;padding:24px}.stat-block .stat .number{font-family:'IBM Plex Mono',monospace;font-size:32px;font-weight:700;color:var(--blue);display:block;margin-bottom:4px}.stat-block .stat .label{font-size:14px;color:var(--muted)}.callout{border-left:4px solid var(--blue);background:var(--blue-tint);padding:24px 28px;border-radius:0 12px 12px 0;margin:32px 0;font-size:17px;line-height:1.6;color:var(--ink-soft)}.callout strong{color:var(--ink)}.pullquote{font-family:'Instrument Serif',Georgia,serif;font-size:28px;line-height:1.35;color:var(--ink);margin:48px 0;padding:32px 0;border-top:2px solid var(--line);border-bottom:2px solid var(--line);text-align:center;letter-spacing:-.02em;font-style:italic}.table-wrap{overflow-x:auto;margin:32px 0;border:1px solid var(--line);border-radius:12px}.table-wrap table{width:100%;border-collapse:collapse;font-size:15px;min-width:600px}.table-wrap th{background:var(--blue);color:white;padding:14px 18px;text-align:left;font-weight:600;font-size:13px;text-transform:uppercase;letter-spacing:.06em}.table-wrap td{padding:14px 18px;border-top:1px solid var(--line);color:var(--ink-soft)}.table-wrap tr:nth-child(even){background:var(--blue-tint)}.table-wrap .feat{font-weight:600;color:var(--ink)}.check{color:#16a34a;font-weight:700}.cross{color:#dc2626;font-weight:700}.maybe{color:#d97706;font-weight:600;font-size:13px}.flow-steps{display:flex;flex-wrap:wrap;gap:16px;margin:32px 0}.flow-steps .step{flex:1;min-width:180px;background:white;border:1px solid var(--line);border-radius:12px;padding:20px;position:relative}.flow-steps .step::after{content:'→';position:absolute;right:-14px;top:50%;transform:translateY(-50%);color:var(--blue);font-size:20px;font-weight:700}.flow-steps .step:last-child::after{display:none}.flow-steps .step .step-n{font-family:'IBM Plex Mono',monospace;font-size:12px;font-weight:600;color:var(--blue);margin-bottom:6px}.flow-steps .step .step-t{font-weight:600;font-size:15px;color:var(--ink)}.cta-block{background:var(--ink);border-radius:16px;padding:40px;text-align:center;margin:56px 0}.cta-block h3{color:white;font-family:'Instrument Serif',Georgia,serif;font-size:30px;font-weight:400;margin:0 0 12px;letter-spacing:-.02em}.cta-block p{color:#94a3b8;font-size:16px;margin-bottom:24px}.cta-block a{display:inline-block;background:var(--blue);color:white;padding:14px 36px;border-radius:999px;font-weight:600;font-size:15px;text-decoration:none;letter-spacing:-.01em}.cta-block .sub{font-size:13px;color:#64748b;margin-top:12px}@media(max-width:600px){.article{padding:24px 18px}.article h2{font-size:24px;padding-left:48px}.stat-block{flex-direction:column;gap:16px}.flow-steps{flex-direction:column}.pullquote{font-size:22px}}</style>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link href="https://fonts.googleapis.com/css2?family=IBM+Plex+Mono:wght@400;500;700&family=Instrument+Serif:ital@0;1&family=Inter:wght@400;500;600;700;800&display=swap" rel="stylesheet">

<article class="article">

<h1 style="font-family:'Instrument Serif',Georgia,serif;font-size:clamp(36px,5vw,56px);line-height:1.05;letter-spacing:-.03em;margin-bottom:16px;font-weight:400;">
  Hivestr vs. RD Station CRM: <em style="color:var(--blue);font-style:italic;">one is built to sell outdoor media,<br>the other isn't</em>
</h1>

<p class="intro-p">
  RD Station CRM is a benchmark for B2B sales in Brazil — well built, well positioned, with a robust marketing and automation ecosystem. But it was made for any company selling anything. And when "anything" needs to become a media inventory, interactive proposals with view analytics, proof-of-posting photos, and campaign management with airing dates — the generic tool stops.
</p>

<p>
  Hivestr is a vertical ERP built exclusively for OOH, DOOH, TV, and radio media operators. Not an adapted CRM — a platform that was born understanding what a media point is, a face, an availability slot, an insertion order, a service invoice for airtime.
</p>

<p>
  In this article, we compare both platforms honestly. Where RD Station delivers, we say so. Where it falls short, we explain why. And where Hivestr solves what no generic CRM can, we show how.
</p>


<h2>What RD Station CRM does well</h2>

<p>
  It would be dishonest to say RD Station doesn't work. It does — and well — for what it sets out to do. It's a sales CRM with a visual pipeline, task automation, native integration with RD Station Marketing, virtual phone, and email-based proposal sending. It has a free plan for up to 4 users and an inbound marketing ecosystem few Brazilian competitors match.
</p>

<p>
  If you run a services company, consultancy, education business, or SaaS, RD Station CRM can be an excellent choice. It solves the problem of organizing pipelines, logging interactions, and qualifying leads with lead scoring. But that's not the problem an outdoor media operator faces.
</p>

<div class="callout">
  <strong>The core point:</strong> a generic CRM organizes contacts and opportunities. A media operator needs to manage <strong>media inventory points, availability by period, airing campaigns, interactive proposals with maps and photos, proof of posting, billing, and service invoices</strong> — completely different operations.
</div>


<h2>Where RD Station CRM falls short — and why it matters</h2>

<p>
  This isn't a criticism of RD Station. It's a category issue. Generic CRMs were not designed for the operational reality of a media operator. Here's what's missing:
</p>

<h3>Media inventory management</h3>
<p>
  A media operator needs to register each point with location, format (billboard, LED, street furniture, bus shelter), dimensions, face, market, photos, and rate card price. RD Station has no concept of a "media point" — it has "deals" and "products." You can improvise with custom fields, but you're forcing a model that wasn't built for this.
</p>

<h3>Availability control and overbooking prevention</h3>
<p>
  When a media point is sold for a given period, it needs to automatically disappear from availability. RD Station has no calendar control per asset. Two salespeople can sell the same billboard for the same period and no one notices until the conflict surfaces on site.
</p>

<h3>Interactive proposals with analytics</h3>
<p>
  Hivestr generates commercial proposals with an approval link, map of media points, photos, pricing — and tracks who opened it, how many times, on which device. RD Station generates a basic PDF proposal inside the deal. No interactive link, no analytics, no map.
</p>

<h3>Media map and live media kit on your website</h3>
<p>
  In Hivestr, your inventory automatically becomes an embeddable map on your website and a live media kit that agencies can consult at any time. In RD Station, your inventory doesn't exist as a visual concept — there's no way to publish a dynamic map or media kit.
</p>

<h3>Proof of posting (checking)</h3>
<p>
  Need to prove the campaign is live? In Hivestr, proof of posting is done inside the platform — photo, date, point, and delivery to the client. In RD Station, proof of posting doesn't exist. You'd have to do it externally, via Google Drive folders or WhatsApp.
</p>

<h3>Integrated billing and invoicing</h3>
<p>
  Billing, bank slips, overdue account tracking, service invoices, P&amp;L — all inside Hivestr. RD Station has no financial module. You'd need a separate system to charge clients and issue invoices.
</p>


<h2>Side-by-side feature comparison</h2>

<div class="table-wrap">
<table>
<thead>
<tr>
  <th style="width:40%">Feature</th>
  <th style="width:30%">RD Station CRM</th>
  <th style="width:30%">Hivestr</th>
</tr>
</thead>
<tbody>
<tr><td class="feat">Sales pipeline / funnel</td><td><span class="check">✓</span> Yes</td><td><span class="check">✓</span> Yes</td></tr>
<tr><td class="feat">Task automation and follow-up</td><td><span class="check">✓</span> Yes</td><td><span class="check">✓</span> Yes</td></tr>
<tr><td class="feat">WhatsApp integration</td><td><span class="check">✓</span> WhatStation</td><td><span class="check">✓</span> Yes</td></tr>
<tr><td class="feat">Lead scoring</td><td><span class="check">✓</span> Via RD Marketing</td><td><span class="cross">✗</span> No</td></tr>
<tr><td class="feat">Marketing automation / Inbound</td><td><span class="check">✓</span> Full ecosystem</td><td><span class="cross">✗</span> No (focus on operations)</td></tr>
<tr><td class="feat">Media inventory management</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Location, format, photos, rate card</td></tr>
<tr><td class="feat">Availability control by period</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Calendar per media point</td></tr>
<tr><td class="feat">Interactive proposal with link</td><td><span class="cross">✗</span> PDF only</td><td><span class="check">✓</span> Link with map, photos and approval</td></tr>
<tr><td class="feat">Proposal analytics (opens, device)</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Yes</td></tr>
<tr><td class="feat">Embeddable media map on website</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Yes</td></tr>
<tr><td class="feat">Live / dynamic media kit</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Updates in real time</td></tr>
<tr><td class="feat">Campaign management with airing dates</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> With booking and timeline</td></tr>
<tr><td class="feat">Proof of posting (photo + delivery)</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Photo + point + client delivery</td></tr>
<tr><td class="feat">Billing and bank slip integration</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Banco Inter + Efí Bank</td></tr>
<tr><td class="feat">Service invoice issuance (NFS-e)</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Yes</td></tr>
<tr><td class="feat">P&amp;L / financial reporting</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Yes</td></tr>
<tr><td class="feat">Operations dashboard (proposals + revenue)</td><td><span class="maybe">Partial (sales only)</span></td><td><span class="check">✓</span> Commercial + financial + campaigns</td></tr>
<tr><td class="feat">TV and radio in the same inventory</td><td><span class="cross">✗</span> No</td><td><span class="check">✓</span> Yes</td></tr>
<tr><td class="feat">Mobile app</td><td><span class="check">✓</span> Yes</td><td><span class="check">✓</span> Yes</td></tr>
</tbody>
</table>
</div>

<p style="font-size:14px;color:var(--muted);margin-top:-16px;">
  Source: official websites and public documentation of both platforms, consulted in July 2026. Features may vary by plan and product updates. Where no official confirmation was found, we use "Not confirmed."
</p>


<h2>The real workflow of a media operator — and where each platform fits</h2>

<div class="flow-steps">
  <div class="step">
    <div class="step-n">01</div>
    <div class="step-t">Register inventory</div>
    <p style="font-size:13px;color:var(--muted);margin:8px 0 0;">Hivestr ✓<br>RD Station ✗</p>
  </div>
  <div class="step">
    <div class="step-n">02</div>
    <div class="step-t">Generate proposal</div>
    <p style="font-size:13px;color:var(--muted);margin:8px 0 0;">Hivestr ✓ (interactive)<br>RD Station ✓ (PDF)</p>
  </div>
  <div class="step">
    <div class="step-n">03</div>
    <div class="step-t">Track opening</div>
    <p style="font-size:13px;color:var(--muted);margin:8px 0 0;">Hivestr ✓ (analytics)<br>RD Station ✗</p>
  </div>
  <div class="step">
    <div class="step-n">04</div>
    <div class="step-t">Convert to campaign</div>
    <p style="font-size:13px;color:var(--muted);margin:8px 0 0;">Hivestr ✓<br>RD Station ✗</p>
  </div>
  <div class="step">
    <div class="step-n">05</div>
    <div class="step-t">Proof + billing + invoice</div>
    <p style="font-size:13px;color:var(--muted);margin:8px 0 0;">Hivestr ✓<br>RD Station ✗</p>
  </div>
</div>

<p>
  RD Station CRM covers part of this workflow — relationship management and pipeline tracking. But a media operator's workflow has 5 stages, and the generic CRM only covers 1.5 of them. The rest becomes spreadsheets, WhatsApp, Google Drive folders, and a separate billing system.
</p>


<h2>Pricing: what each dollar buys</h2>

<div class="stat-block">
  <div class="stat">
    <span class="number">$0</span>
    <span class="label">RD Station CRM Free — up to 4 users, limited features</span>
  </div>
  <div class="stat">
    <span class="number">~$12</span>
    <span class="label">RD Station CRM Basic — per user/month (approx. USD)</span>
  </div>
  <div class="stat">
    <span class="number">R$147</span>
    <span class="label">Hivestr Core — full platform (not per user)</span>
  </div>
</div>

<p>
  RD Station charges per user. With 5 users on the Basic plan, you pay around R$ 330/month — and still have no inventory, map, proof of posting, financial module, or invoicing. You'd need to add other systems on top.
</p>

<p>
  At Hivestr, R$ 147/month on the Core plan already includes the entire operation: inventory, proposals, CRM, campaigns, proof of posting, billing, map, and media kit. Everything in one place. And the price is per operation, not per user.
</p>

<div class="callout">
  <strong>In practice:</strong> a media company with 5 people would pay R$ 330+/month on RD Station just for the CRM, and still need 2 or 3 extra systems. With Hivestr, they pay R$ 147/month and have everything integrated. The difference isn't just price — it's how many tools you need to operate every day.
</div>


<h2>Who each platform is the right choice for</h2>

<h3>Choose RD Station CRM if:</h3>
<p>
  Your company sells services, consulting, education, or SaaS. You need a generic sales pipeline with marketing automation, lead scoring, lead nurturing, and inbound integration. Your operation has no physical media inventory and doesn't need availability control by period.
</p>

<h3>Choose Hivestr if:</h3>
<p>
  You operate OOH, DOOH, TV, or radio media. You need to register media points, control availability, generate interactive proposals with maps and analytics, manage campaigns with airing dates, do proof of posting, bill with bank slips, and issue service invoices — all without leaving one platform.
</p>

<div class="pullquote">
  RD Station is a great CRM — for companies that sell anything.<br>
  Hivestr is the ERP — for companies that sell media.
</div>


<h2>The trap of the adapted generic CRM</h2>

<p>
  Many media operators try using generic CRMs (RD Station, Pipedrive, HubSpot) and "adapting" them with custom fields, auxiliary spreadsheets, and Zapier integrations. It works at first. But as the operation grows, the workarounds pile up:
</p>

<p>
  Inventory lives in a spreadsheet. Availability nobody keeps updated. The proposal goes out as a generic PDF with no media point photos and no map. Proof of posting happens on WhatsApp. Billing lives in a separate financial system. And the manager has no consolidated view of anything.
</p>

<p>
  Hivestr eliminates that fragmentation. Just because you can adapt a generic CRM doesn't mean you should. The right question is: <strong>how many hours per week does your team spend stitching together systems that don't talk to each other?</strong>
</p>


<h2>Conclusion</h2>

<p>
  RD Station CRM is a solid, well-built tool with a strong ecosystem and a generous free plan. If you run a services or SaaS company, it may be a perfect fit.
</p>

<p>
  But if you operate outdoor media points, what you need isn't a CRM — it's an ERP that understands your business: inventory, availability, interactive proposals with analytics, proof of posting, billing, invoicing. Hivestr was built for exactly that.
</p>

<p>
  We're not saying RD Station is bad. We're saying it solves a different problem than yours.
</p>

<div class="cta-block">
  <h3>Try Hivestr free for 7 days</h3>
  <p>See how the complete media operator workflow works in a single platform.</p>
  <a href="https://app.hivestr.com/cadastro" target="_blank">Create free account →</a>
  <div class="sub">No credit card · No implementation fee · Cancel anytime</div>
</div>

</article>

RD Station CRM is a solid B2B sales tool — but it has no media inventory, availability control, interactive proposals with analytics, photo proof of posting, or integrated billing. See the full comparison.

Hivestr vs. RD Station CRM: one is built to sell outdoor media, the other isn't

Subscribe to the Hivestr newsletter