Picture this: you list your inventory on a marketplace and the next day an agency from another city requests three of your locations. Great — new demand that wouldn't have come without the storefront. But then what? You open the email, copy the data to a spreadsheet, check availability in another tab, build a proposal in PowerPoint, send it via email, wait for approval, mark the points as sold in the spreadsheet, handle billing separately, and weeks later send the proof by email. The marketplace brought demand. Everything else was on you.

That's the core problem separating a standalone marketplace (like OOH My Media) from a complete platform with a built-in marketplace (like Hivestr). This article shows, without sugarcoating, why a standalone marketplace isn't enough to run a media company — and what changes when demand is born connected to inventory, proposals, proof, and finance.

Quick answer

OOH My Media is an outdoor media marketplace: it connects agencies and advertisers to media owners across Brazil. It brings visibility and demand, but doesn't organize the media owner's operation — no CRM, no interactive proposals, no photographic proof, no financial controls, no service invoices. Hivestr is the complete platform: inventory, CRM, proposals, campaigns, proof, finance, invoicing, interactive media kit, embeddable map and agency marketplace — all integrated. A sale through Hivestr's marketplace automatically reserves the point and updates finance. No spreadsheet in between.

In this article

What OOH My Media does (and where it stops)
The problem of having demand without operations
What Hivestr delivers that a standalone marketplace can't
The flow compared: from request to cash
Side-by-side table

What OOH My Media does (and where it stops)

OOH My Media is a Brasília-based startup founded in 2022, backed by Cedro Capital. It positions itself as a marketplace for buying outdoor media quickly and easily. It operates across 20 Brazilian states, 197 cities, with over 11,000 assets in 15 different formats — from billboards and frontlights to indoor DOOH and bus advertising.

WHAT IT DOES

National storefront

Gathers inventory from media owners across Brazil on a platform where agencies and advertisers search by location, format, and price.

WHAT IT DOES

Simplifies buying

Promises a "digital-like" process: plan, buy, deliver the creative, done. Lowers barriers for small and mid-sized advertisers.

WHAT IT DOES

Agency incentives

Offers an incentive plan with bonuses on client campaigns, attracting agencies to the platform.

WHAT IT DOES

Data for technical selection

Provides point data so agencies can make informed choices based on location, traffic, and format.

So far, so good. OOH My Media solves a real problem: giving visibility to smaller media owners who lack the sales muscle to reach agencies outside their market. That has value.

But the marketplace stops the moment demand arrives. And that's when the real work begins:

What a standalone marketplace doesn't do for you

Doesn't reserve the point in your inventory. The marketplace sale doesn't automatically block the point in your system. You update manually — and until then, double-booking is one click away.
Doesn't generate a commercial proposal. No proposal with investment calculations, audience data, or interactive approval link. That's still PowerPoint + email.
No CRM. No deal history, no pipeline, no follow-up tracking. The client relationship stays scattered.
No photographic proof. No verification book or insertion report (delivered vs. planned).
No financial controls. No billing, no receivables, no rep commissions, no service invoices.
No media kit or map on your site. Demand flows through the marketplace — not through your own channel.

The problem of having demand without operations

More demand without organized processes isn't growth — it's more work. When demand arrives from a standalone marketplace and operations aren't connected, three problems show up immediately:

PROBLEM 01

Double-booking

The point sold on the marketplace doesn't automatically leave availability. If another rep offers the same point directly, nobody catches the conflict in time.

PROBLEM 02

Rework

Each sale becomes a manual chain: copy data from marketplace → spreadsheet → proposal → approval → reserve → billing. Multiply by 20 sales a month.

PROBLEM 03

Zero traceability

No consolidated history: who bought, when, which proposal was approved, whether proof was sent, whether the invoice was issued. Each piece of information lives somewhere different.

PROBLEM 04

Single-channel dependency

All demand comes from the marketplace. If it changes rules, charges more, or loses traction, you lose your client source — because you never built your own presence.

A marketplace brings demand. But demand without integrated operations becomes rework, not revenue.

What Hivestr delivers that the standalone marketplace can't

Hivestr isn't a marketplace. It's the complete platform for media owners — which, among everything it does, also includes an agency marketplace built in. The difference is fundamental: when demand arrives through Hivestr's marketplace, it's born inside the system. The point reserves, the proposal generates, the proof schedules, and finance updates. No data copying, no parallel spreadsheet, no gap in the workflow.

Inventory with real-time reservation

OOH + DOOH + TV + radio, with availability that updates the second a proposal is approved. Double-booking eliminated.

CRM and interactive proposals

Client pipeline, shareable proposals with link, automatic calculations, online approval, and real-time proposal analytics.

Automatic proof and insertion report

Photographic book and delivered-vs-planned report — the verification that locks in the client for the next campaign.

Full finance with invoicing

Payments (PIX, bank transfer, card), receivables, rep commissions, and service invoices — all linked to the approved proposal.

Media kit + map on your site

Sales tools on your domain, always up to date, with click analytics per point. You build your own presence, not just a third-party dependency.

Marketplace integrated to inventory

Agencies find your inventory and send proposals. The sale that enters through Hivestr's marketplace automatically reserves the point, updates finance, and triggers the whole workflow. No manual step.

In short: Hivestr does everything OOH My Media does (give inventory visibility to agencies) and everything it doesn't (reserve, propose, prove, bill, invoice). And it does it all connected, in a single system.

The flow compared: from request to cash

With a standalone marketplace (OOH My Media)

Agency finds your point on the marketplace

Visibility solved. So far, great.

You receive the request

Now you need to check if the point is available. Open the spreadsheet, verify manually.

Build the proposal outside the system

PowerPoint or PDF. Calculate investment and audience manually. Send via email or messaging app.

Manually reserve the point

Back to the spreadsheet, mark as reserved. Hope nobody offered the same point in the meantime.

Proof, finance, and invoice handled separately

Separate tools (or none). Each step lives in a different place.

With Hivestr (marketplace + operations integrated)

Agency finds your point on Hivestr's marketplace

Same visibility — but inside the system that already runs the whole operation.

Proposal generated in minutes

Automatic calculation, interactive link, online approval. No PowerPoint, no lost emails.

Approval = automatic reservation

Proposal approved → point reserved in real time → map and media kit updated for the whole team. Double-booking impossible.

Proof and finance already triggered

Photographic book, insertion report, billing, and service invoice — all fired from the same proposal. Zero rework.

The daily difference

0manual steps

between a marketplace sale and the point actually reserved, the proposal generated, and finance updated. With a standalone marketplace, that's at least 5 manual steps. With Hivestr, it's automatic.

Side-by-side table

Feature	OOH My Media	Hivestr
Marketplace for agencies and advertisers	Yes	Yes (integrated)
Real-time inventory and availability	No (owner manages externally)	Yes
Automatic reservation on marketplace sale	No	Yes
CRM and sales pipeline	No	Yes
Interactive proposal with link and analytics	No	Yes
Photographic proof and insertion report	No	Yes
Finance (billing, receivables)	No	Yes
Service invoices and rep commissions	No	Yes
Interactive media kit on your site	No	Yes
Embeddable map with click analytics	No	Yes
OOH + DOOH + TV + radio support	OOH + DOOH	OOH + DOOH + TV + radio
Own presence (channel you control)	No (marketplace's channel)	Yes (media kit + map + marketplace)

Based on publicly available information from OOH My Media's website and social media. Features evolve — confirm the current version before deciding.

The table speaks for itself: OOH My Media delivers one feature — an agency storefront. Hivestr delivers that same feature plus the entire system that turns demand into collected, verified revenue. It's not a difference of degree — it's a difference of category.

Marketplace + operations in one place

Stop copying data from the marketplace to a spreadsheet.

With Hivestr, agencies find your inventory on the marketplace, proposals go out in minutes, approval reserves the point in real time, and finance updates itself — with invoicing, commissions, and proof included. Free trial for 7 days, no credit card.

Try Hivestr · 7 days free →

Hivestr vs. OOH My Media: why a standalone marketplace isn't enough for your media company