If you run a media company in Latin America and search for OOH management software, two names come up fast: OOH Manager and Hivestr. Both were built for the same market, speak the same language, and promise to digitize outdoor media operations. But what each one delivers in practice is quite different — and the gap shows exactly at the point where organizing operations is no longer enough and you need to sell more, prove delivery better, and collect without spreadsheets.

This article compares both head-on: where OOH Manager stops and where Hivestr keeps going. Both organize. But Hivestr delivers more tools to turn that organization into revenue.

Quick answer

OOH Manager (Chile, 20+ countries) organizes internal operations well: inventory, quotations, field ops, and lease management. Hivestr does all of that — including lease contract tracking with automatic alerts at 30, 15, and 1 day before expiration — and goes further: CRM with pipeline, interactive proposals with link and analytics, automatic photographic proof, full finance with service invoicing and rep commissions, interactive media kit, embeddable map on your site, and an agency marketplace. Plus, Hivestr covers OOH, DOOH, TV, and radio in a single inventory.

In this article

What both have in common
Where OOH Manager stops
What Hivestr delivers beyond operations
Lease management: both solve it, differently
Comparison table and how to decide

What both have in common

Both occupy the same space: cloud software for outdoor media owners in Latin America. Both aim to move operations off spreadsheets and centralize inventory, sales, and field work in one place.

Shared ground

Inventory management. Point registration with location, availability, and technical data.
Commercial module. Quotation/proposal generation from inventory.
Field operations. Campaign installation and certification tracking.
Point lease control. Contract management with property owners, with expiration alerts.
Latin America focus. Both were built for LATAM, not adapted from a US or European tool.

From here, the paths diverge. OOH Manager invested in partnerships (LatinAd) for programmatic and audience data. Hivestr invested in tools that help the media owner sell more and collect better — without depending on a third party.

Where OOH Manager stops

OOH Manager is the software arm of OOH Publicidad, founded in 2012 in Chile. It operates in 20+ countries through an alliance with LatinAd (Argentina), which adds programmatic capabilities, automatic certification, and audience metrics. Its four modules are: Commercial, Operations, Locations, and Audiences.

The system organizes internal operations well. But when the question becomes "how do I sell more, prove delivery to the client, and bill without rework?" — the answers fall outside its scope:

DOESN'T HAVE

CRM with pipeline

The commercial module manages availability and generates quotations, but doesn't offer a sales funnel, deal history, follow-up tracking, or proposal analytics.

DOESN'T HAVE

Interactive proposals with link

Quotations are documents — not shareable links with online approval, automatic audience calculations, and open-rate tracking.

DOESN'T HAVE

Native photographic proof

Certification comes via the LatinAd partnership. There's no automatic photo book or native insertion report (delivered vs. planned).

DOESN'T HAVE

Client-side finance

The locations module tracks expenses with property owners. But client billing, receivables, rep commissions, and service invoices don't exist natively.

DOESN'T HAVE

Media kit + map on your site

No outbound sales tools — no media kit on your domain, no embeddable map with click analytics per point.

DOESN'T HAVE

Agency marketplace

No channel where agencies discover your inventory and send proposals directly.

What Hivestr delivers beyond operations

Hivestr covers everything OOH Manager covers — inventory, availability, field ops, lease control with alerts — and keeps going into the layers that turn organization into revenue:

CRM with real pipeline

Sales funnel, deal history, proposal status, multi-user with permissions. Not just "quotation" — the full commercial cycle.

Interactive proposals with analytics

Shareable link with automatic investment and audience calculations, online approval, and real-time tracking (when the client opened, from where, how many times).

Automatic photographic proof

Photo book and insertion report (delivered vs. planned) generated natively — the proof that locks in the client for the next campaign.

Full finance

Payments (PIX, bank transfer, card), receivables, rep commissions, and service invoices — all linked to the approved proposal.

Media kit + map on your site

Sales tools on your domain, always up to date, with click analytics per point. You build your own demand.

Agency marketplace

Agencies find your inventory and send proposals. The marketplace sale reserves the point and updates finance automatically.

On top of that, Hivestr supports OOH, DOOH, TV, and radio in a single inventory — OOH Manager focuses exclusively on outdoor advertising.

Both organize. The difference is that Hivestr also sells, proves, and collects.

Lease management: both solve it, differently

OOH Manager has a dedicated "Ubicaciones" module — lease contracts with property owners, municipal permits, document digitization, and expiration alerts. It's their most differentiated module.

Hivestr also covers this need, integrated into the point registration: when creating a point, the media owner attaches the lease contract and sets the expiration date. The system fires automatic alerts at 30, 15, and 1 day before expiration — ensuring no contract expires by surprise.

The practical difference

In OOH Manager, lease management is a separate module focused on contracts, expenses, and payments to third parties. In Hivestr, the lease lives inside the point itself — and expiration alerts work automatically, no extra configuration. The result is the same (no contract expires by surprise), but Hivestr doesn't need a separate module — it's built into the inventory.

Comparison table and how to decide

Feature	OOH Manager	Hivestr
OOH inventory with availability	Yes	Yes
DOOH + TV + radio support	OOH + DOOH	OOH + DOOH + TV + radio
Quotations / proposals	Quotations (document)	Interactive proposal with link + analytics
CRM with pipeline and history	No	Yes
Real-time proposal analytics	No	Yes
Field operations and tasks	Yes	Yes
Point lease / contract management	Yes (dedicated module)	Yes (built into point + 30/15/1 day alerts)
Native photographic proof	No (via LatinAd)	Yes (automatic)
Insertion report (delivered vs. planned)	No	Yes
Client finance (billing, receivables)	No	Yes
Service invoices and rep commissions	No	Yes
Interactive media kit on your site	No	Yes
Embeddable map with analytics	No	Yes
Agency marketplace	No	Yes
Audience metrics	Yes (via LatinAd)	Yes (via DatavisioOH)
Programmatic connection (DSPs)	Yes (via LatinAd)	No
LATAM presence	20+ countries	Brazil + LATAM

Based on publicly available information from official websites and partners. Features evolve — confirm the current version before deciding.

The score

12 × 6

features where Hivestr delivers "Yes" vs. features where OOH Manager delivers "Yes." Both organize operations. But Hivestr covers twice the workflow — from point lease to monthly cash.

Transparency note

This article is published on the Hivestr blog. We used publicly available information from OOH Manager's official website and partners (LatinAd). We noted "via LatinAd" when a feature depends on a partnership, not on the native system. We recommend contacting each vendor before deciding.

More than organizing — selling, proving, and collecting

Your media company needs more than organization.

Inventory, CRM, interactive proposals, proof, finance with invoicing, media kit, embeddable map, and agency marketplace — everything OOH Manager doesn't cover, Hivestr does. And what it does cover, Hivestr does too. Free trial for 7 days, no credit card.

Try Hivestr · 7 days free →

Hivestr vs. OOH Manager: both organize — but which gives your media company more tools?

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