If there's an OOH ERP with global credentials, it's Broadsign Ayuda. Acquired by Broadsign in 2019, Ayuda was born in Canada and became the standard management system for major media owners like Outfront, Pattison, and Clear Channel. Within the Broadsign ecosystem, Ayuda handles the business layer: proposals (Juice), campaign management (Splash), proof of performance (POST), and automated billing.

Hivestr covers the same ground — proposals, CRM, proof, finance — but was built for Latin American media owners, with sales tools Ayuda doesn't have and local tax compliance Ayuda doesn't solve. This is the direct comparison, ERP to ERP.

Quick answer

Broadsign Ayuda is robust in campaign management, enterprise billing, and integration with the Broadsign ecosystem (CMS, SSP, ad server). Hivestr is more complete in the sales cycle and local finance: interactive proposals with link and analytics (instead of PDF), CRM with real pipeline, automatic photographic proof, service invoicing (NFS-e), PIX/boleto, rep commissions, interactive media kit, embeddable map, and agency marketplace. Plus, Hivestr covers OOH, DOOH, TV, and radio — and doesn't require enterprise implementation.

In this article

The Ayuda ecosystem inside: Juice, Splash, POST, billing
Where Ayuda is strong (and deserves credit)
Where Ayuda doesn't reach — and Hivestr delivers
ERP-to-ERP table: 18 features compared
How to choose between the two

The Ayuda ecosystem inside: Juice, Splash, POST, billing

Broadsign Ayuda isn't a single system — it's a suite of applications serving different roles within a media company:

JUICE

Proposals and CRM

Sales teams use Juice to check availability, create proposals (as PDFs), send them to clients, and manage contracts. Includes basic CRM, avails reports, and manager approval for discounts.

SPLASH

Campaign ERP

The operational core: face availability, change requests, digital scheduling, work orders for field teams, billing totals. Used by chartists and schedulers.

POST

Field ops app (PoP)

Mobile app for installation crews to document work with photos. Proof of Performance with direct upload to the system.

BILLING

Automated invoicing

Billing schedules that divide billable items into timed invoices. General ledger integration. Automatic updates when campaign items change.

It's a mature system, battle-tested for decades at the world's largest media owners. But it was designed for a specific context: enterprise North American and European operations with hundreds of salespeople, chartists, and field crews.

Where Ayuda is strong (and deserves credit)

Ayuda's strengths

Billing maturity. Automatic schedules, deep accounting integration, face-level discount handling. Decades of refinement.
Granular campaign management. Per-face availability control, waitlisting, change requests, work orders. Built for operations with thousands of faces.
Broadsign Control and Reach integration. Juice proposals feed the CMS and programmatic SSP. If you use the full Broadsign ecosystem, Ayuda is the piece connecting sales to execution.
PoP with dedicated app. POST is a separate application for field crews, with a clear flow: photo → upload → proof linked to campaign.
Bad credit status. Flag that prevents proposal creation for flagged accounts. Enterprise-grade control.

Where Ayuda doesn't reach — and Hivestr delivers

Everything Ayuda delivers, it delivers well. But there's a list of features that Hivestr offers and Ayuda doesn't — features that define the daily life of a LATAM media owner:

HIVESTR HAS

Interactive proposals with link + analytics

Juice generates PDF proposals. Hivestr generates shareable links with online approval, open tracking (who viewed, from where, how many times), and real-time analytics. It's a conversion tool, not a document.

HIVESTR HAS

CRM with real pipeline

Juice has basic CRM (contacts and accounts). Hivestr has a visual sales funnel, full deal history, follow-up tracking, and per-stage proposal status.

HIVESTR HAS

Interactive media kit on your site

Sales tool on your domain, with always-updated inventory and click analytics per point. Ayuda has no outbound sales tools.

HIVESTR HAS

Embeddable map with analytics

Map embed on your site showing inventory with interaction data. Ayuda doesn't offer this.

HIVESTR HAS

Agency marketplace

Channel where agencies discover your inventory and send proposals that auto-reserve the point and update finance. Ayuda has no marketplace.

HIVESTR HAS

Native LATAM tax compliance

NFS-e, PIX, boleto, card, rep commissions — all linked to the proposal. Ayuda billing integrates with accounting ERPs via API but doesn't solve Brazilian fiscal needs.

Additionally, Hivestr manages OOH, DOOH, TV, and radio in a single inventory. Ayuda was built for static OOH and expanded to DOOH via Broadsign Control — TV and radio are outside its scope.

Ayuda is the enterprise ERP large media owners needed 20 years ago. Hivestr is the ERP LATAM media owners need now.

ERP-to-ERP table: 18 features compared

Feature	Broadsign Ayuda	Hivestr
Static OOH inventory	Yes (faces, sites, attributes)	Yes
DOOH inventory	Yes (via Broadsign Control)	Yes
TV and radio	No	Yes
CRM	Basic (Juice — contacts/accounts)	Visual pipeline, history, follow-up
Proposals	PDF (Juice)	Interactive link + real-time analytics
Online proposal approval	No (manager approves in Juice)	Yes (client approves via link)
Granular campaign management	Strong (Splash — faces, change requests, scheduling)	Yes
Work orders / field ops	Yes (Splash + POST)	Yes
Photographic proof (PoP)	Yes (POST app)	Yes (automatic)
Insertion report (delivered vs. planned)	Yes	Yes
Automated billing	Strong (schedules, GL integration)	Yes
LATAM tax compliance (NFS-e, PIX)	No	Yes
Rep commissions	Sales rep codes (basic)	Yes (automatic calculation)
Interactive media kit on your site	No	Yes
Embeddable map with analytics	No	Yes
Agency marketplace	No	Yes
Point lease control with alerts	Varies	Yes (30/15/1 day)
Audience metrics	Yes (Place Exchange/Perview)	Yes (via DatavisioOH)
Broadsign CMS/SSP integration	Native	No
Implementation	Custom enterprise (weeks/months)	Self-service, same day
Pricing	Enterprise (contact sales)	From R$97/month

Based on public documentation from docs.broadsign.com and Hivestr's official website. Features evolve — confirm the current version before deciding.

The ERP-to-ERP summary

6more tools

Hivestr delivers 6 features Ayuda doesn't: interactive proposals with analytics, CRM with pipeline, media kit, embeddable map, marketplace, and native LATAM tax. Ayuda delivers one Hivestr doesn't: native Broadsign CMS/SSP integration.

How to choose between the two

If you already use or plan to use the full Broadsign ecosystem

CMS (Control), SSP (Reach), ad server — and need an ERP that feeds that ecosystem with proposals, contracts, and billing. Ayuda is the connecting piece. Makes sense if the scale justifies enterprise investment.

If you need a complete, accessible ERP that also helps you sell

CRM with pipeline, interactive proposals with tracking, proof, finance with local invoicing, media kit on your site, embeddable map, and marketplace — without enterprise implementation, running the same day. Hivestr covers more of a LATAM media owner's commercial and financial cycle.

If you operate TV and radio beyond OOH

Hivestr manages all media types in a single inventory. Ayuda focuses on OOH/DOOH.

Transparency note

This article is published on the Hivestr blog. We acknowledge that Broadsign Ayuda is a mature and robust ERP, used by the world's largest media owners for decades. This comparison is functional — what each delivers — not a question of quality or maturity. We used public documentation from docs.broadsign.com. Contact each vendor before deciding.

The ERP that covers the full cycle

Same ground, more tools.

Inventory, CRM with pipeline, interactive proposals with analytics, automatic proof, finance with local invoicing, media kit, embeddable map, and agency marketplace — everything Ayuda doesn't prioritize, Hivestr solves. From R$97/month. Free trial for 7 days.

Try Hivestr · 7 days free →

Hivestr vs. Broadsign Ayuda: two OOH ERPs — which delivers more for Latin American media owners?

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