Hivestr + Datavisiooh: how real audience data turns your proposals into conversion tools
Your proposal stops being a PDF with a price and becomes an interactive link with live data from each camera and panel — real impressions, dwell time, audience profile. See how Hivestr + Datavisiooh gives superpowers to outdoor media sales.
· Hivestr · 119 views
For years, selling outdoor media was a leap of faith. The media owner showed the point, cited an audience estimate (sometimes outdated, sometimes made up), and hoped the advertiser would trust them. The advertiser, meanwhile, compared that "estimate" with precise digital, TV, and radio data — and outdoor lost. Not for lack of impact, but for lack of proof.
The Hivestr + Datavisiooh integration changes this. Now, every Hivestr interactive proposal can carry live data from each camera and panel: real impressions, dwell time, audience profile — all measured with AI, no estimates, no sampling. The proposal stops being a document with a price and becomes a conversion tool with built-in proof.
With Datavisiooh integrated into Hivestr, when you build a proposal, real audience data for each point is already there — impressions, dwell time, profile. The client receives an interactive link where they see the point on the map, live numbers, and calculated investment. Not a PDF with estimates. Live proof inside the proposal. That's what we call proposal superpowers.
- The problem: proposals without real data don't convince
- What Datavisiooh delivers (and why it's different)
- How the integration works inside Hivestr
- What changes in your proposal's conversion rate
- The full flow: from camera to cash
The problem: proposals without real data don't convince
When an agency compares outdoor media with digital, the conversation stalls at one point: audience proof. In digital, every impression, click, and conversion is tracked. In TV, audience panels deliver consolidated sample data. In outdoor? Until recently, the answer was "estimated traffic of X thousand vehicles/day" — a generic number, without auditable source, often from a traffic study done years ago.
Outdated estimates
Traffic data from old studies that don't reflect seasonality, construction, route changes, or events. The number in the proposal doesn't represent today's reality.
No dwell time
How many people actually saw the panel? For how long were they exposed? Traffic estimates don't say — and dwell time is what separates impact from passing.
No audience profile
Who is the audience? Age, gender, peak hours? Without this data, the media owner can't segment or justify premium pricing.
Static proposal
PDF or PowerPoint with a fixed number. The client can't interact with the data, explore the map, or see updated information.
What Datavisiooh delivers (and why it's different)
Datavisiooh is a Brazilian company specializing in real-time OOH audience measurement with AI. Unlike estimates based on samples or old traffic data, Datavisiooh uses cameras and sensors installed on the panels themselves to capture real data, in real time, for each point individually.
Real impressions (not estimates)
How many people actually passed through the panel's field of vision. Not road traffic — visible audience for the specific point.
Dwell time
Average time each person is exposed to the message. Premium panels can deliver up to 5x the global average of 27 seconds — meaning viewers see the ad more than once per pass.
Audience profile
Demographic data captured by intelligent video, anonymously. Enables segmentation and justifies price differences between points.
Auditable dashboard
Panel with detailed metrics, help menu for each variable, and data the client can verify. Full transparency.
How the integration works inside Hivestr
Camera captures real point data
Impressions, dwell time, audience profile — all real-time, processed by AI. Each point has its own data, continuously updated.
Data enters the point record in Hivestr
Datavisiooh data is linked to the point's inventory record. When sales accesses the point, the numbers are already there.
Interactive proposal carries live data
When building a proposal, data from each selected point is included automatically. The client receives a link with the map, audience data, and investment — all together.
Client approves with confidence
The proposal isn't "trust me" anymore. It's "see the data." Online approval happens inside the link, with real-time tracking.
Approval → reservation → finance → proof
Because it's Hivestr, approval auto-reserves the point, triggers finance (invoicing, billing, commissions), and schedules proof. Zero rework.
What changes in your proposal's conversion rate
Proposal with estimates
PDF with price + traffic estimate + point photo. Client compares with digital (exact data) and hesitates. Long negotiation, forced discounts.
Proposal with live data
Interactive link with real impressions, dwell time, audience profile, point map, and calculated investment. Client sees evidence, not estimates. Faster decision, justified price.
- Justify premium pricing. Points with 5x above-average dwell time can charge more — and the proposal shows why.
- Compare points with data. In the same proposal, the client sees data from each point side by side and understands why one costs more.
- Sell by audience, not by format. Instead of "9m × 3m billboard for $X," the conversation becomes "Y thousand real impressions per day with Z seconds of exposure."
- Post-sale with real proof of performance. Proof isn't just a panel photo — it's a report with audience data from the campaign period.
- Compete with digital on equal terms. Comparable, auditable, real-time metrics. Outdoor finally speaks digital's language.
Real audience data inside your proposal.
Hivestr + Datavisiooh: real impressions, dwell time, audience profile — all inside an interactive proposal with link, online approval, and integrated finance. Stop selling with estimates. Start selling with proof. Free trial for 7 days.
Try Hivestr · 7 days free →Your media company's whole operation
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